Michel de Rovira
- Amura Industrial
- Jan 7
- 1 min read
Updated: Feb 5
Entrepreneurship | Industrial Value Creation
Michel de Rovira is an entrepreneur and investment professional with 25 years of experience.
He is best known as co-founder and former CEO of "Michel et Augustin", a premium urban food that grew internationally. He led strategy, finance, sales, procurement, logistics, and brand development, positioning the company as one of the most recognised brands of its time, culminating in a successful sale to world dairy leader, Danone.
Most recently Michel focused on private equity investments on behalf of a French family office in the Food and Agricultural industries supporting value-creation initiatives focused on commercial excellence, organizational structuring, and disciplined scaling.
Key expertise
Proven track record of building and scaling companies, from inception to exit
Strong entrepreneurial and operational expertise, supporting hands-on value creation
Pragmatic execution focus, critical for partnering with management teams
